Custom & AI builds
For the situations that don't fit a box
A platform migration, an inventory mess, a transition nobody planned for. Some of the most valuable work a business needs has no standard shape, so we scope it together: clear start, clear finish, quoted upfront, and yours to own when it's done.
What this covers
Scoped to the actual problem in front of you
Custom builds are the one-off systems work that doesn't belong to a standard engagement: moving a business off a platform that's failing it, untangling a product catalog that's drifted into chaos, building the specific tool an operation needs that no off-the-shelf product provides. We agree up front on what we're building and what done looks like, so you're never paying just to keep me around.
If the work turns out to be a standard shape after all, I'll say so and point you at the right engagement instead: the Operations Build for the backend, website and e-commerce work for the storefront, or the Core Clarity assessment if the real question is where the business stands.
Bespoke AI agent builds
The real version of "AI for your business"
Custom tools that quietly do real, repetitive pieces of your work. Not a course, not a subscription, an actual thing that runs and that you own once it's built. AI earns a place in the operational spine only where it shows demonstrated ROI: quoting, cataloging, bookkeeping handoffs, customer communication, and always in tools you can run after I leave.
I'm not selling you something I read about. My own practice runs AI-native: research, diagnostics, and client deliverables move through workflows I design and operate myself, and that efficiency is the same efficiency I build for clients.
How it's priced
Bespoke AI agent buildsfrom $5,000
Other custom buildsQuoted by scope
Every build is quoted upfront with a clear start and a defined finish. No retainers, no hours on a meter. What you're paying for is the judgment about what your business actually needs, and a finished result you own.
Proof
A boutique home-goods shop had a product catalog that had drifted into thousands of duplicates and half-finished listings, the kind of mess that's invisible until it's costing you sales and calling your bookkeeping into question. I built a custom system that did the safe, repetitive cleanup on its own and brought only the real judgment calls to a human.
Have a problem that doesn't fit a box?
Start with a free thirty-minute call. Describe the mess as it actually is, and we'll figure out whether a custom build is the right shape for it.